Free white paper · Masterclass
Getting Heard
The second half of the planner’s job — turning a correct analysis into a decision someone acts on.
You can build a flawless plan and still fail, because the last step isn’t analysis — it’s persuasion. A forecast nobody trusts, a recommendation nobody follows, a risk nobody hears: these fail regardless of how good the maths was. This masterclass covers the second half of the planner’s job — knowing your audience, telling the story with numbers, presenting the forecast as a recommendation, saying no with data, and handling challenge.
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Download the PDF (5 pages)What’s inside
- Being right is only half the job — why influence is the multiplier
- Know your audience — the same truth needs three different tellings
- Telling the story with numbers — one chart, one message, conclusion first
- Presenting the forecast as a recommendation, with an honest range
- Saying no with data — turning a refusal into a costed choice
- Handling challenge and being wrong well
In the ccPlanning white-paper series. Pair it with Communication vs technical skills, The executive briefing, Talking to finance.