AI in the Contact Centre
A principled guide to deploying AI in contact-centre operations — capability, value, operating model, leadership. Disciplined optimism, calibrated honesty, and the refusal that earns long-term standing.
What this book is for
For the operations leader, planner, QM analyst, or transformation lead trying to make calibrated decisions about CC AI without getting captured by vendor claims, executive enthusiasm, or their own fear. Written for UK and European operations specifically, with regulatory framing throughout.
slate · electric blue Signature colour #1F3A6B · pairs across the series with Voice of Customer, Operations Leadership and People in the CC.
Contents
- Part 1 — The landscape
- 1. The 2026 AI landscape
- 2. The CC AI hype cycle
- 3. The decision discipline
- Part 2 — The capabilities
- 4. Speech & text analytics
- 5. Predictive AI
- 6. Agent-assist
- 7. Conversational AI
- 8. Generative AI
- Part 3 — Value
- 9. Value cases that work
- 10. Value cases that don’t (or don’t yet)
- 11. Honest measurement of value
- Part 4 — Operating
- 12. The operating model
- 13. Risk & compliance
- 14. Implementation patterns
- Part 5 — Leading
- 15. Leading CC AI
- Appendices
- A. Glossary · B. Maturity assessment · C. Templates
Related articles on the site
Drawn from the chapters of this book — live articles you can read now:
Plus seven more queued through Sep 2026, each on a chapter from the book.
Part of the ccplanning series. Pairs across the cross-functional volumes: Voice of Customer, Operations Leadership, and People in the Contact Centre. Not legal, financial, or compliance advice.